BULLEIT FRONTIER WORKS TATTOO BILLBOARD

Bulleit launched its new Frontier Works series in Los Angeles last month by unveiling the first ever tattoo billboard crafted completely from tattoo ink. The tattoo, which features Bulleit Frontier Whiskey’s iconic label alongside dozens of LA-inspired tattoo designs, was crafted by 24 LA tattoo artists. Each artist was given a section of the installation’s canvas to design and as a result every illustration shows Los Angeles in a way that is unique and personal to each artist. The project is the first of its kind.