COCA-COLA BY HEX

Coca-Cola By HEX Summer Edition

HEX, award-winning fashion accessory brand, announced the release of its latest capsule in collaboration with Coca-Cola. After the success of our Coca-Cola by HEX Sneaker Capsule, HEX wanted to come back with something that really felt like summer. The classic Catch A Wave messaging was perfect for a beach-inspired collection. The capsule features mixed-materials on the exterior in a signature red and white color scheme with a retro pop-color Coke print lining. There are 3 beach-oriented bags: The Backpack, The Surf Tote, and the Waist Pack. All of the bags in the capsule feature insulated cooler pockets for keeping your Coca-Cola refreshingly chilled. Though we have not tested these special edition bags, we are active users of HEX and can stand behind their products.

The Lineup

The Backpack is a stylish and functional piece with laptop storage, sunglass pocket and front cooler pocket. The Backpack retails for $90.
The Surf Tote is a take on one of our popular designs that features integrated straps for carrying a surfboard, as well as wet/dry functionality, laptop storage, and a front cooler pocket. The Surf Tote retails for $150.
The Waist Pack is a great item that is padded so it can be used for cameras or other gadgets. This bag can be worn around the waist, fanny-pack style or across the body as a sling. It also incorporates an insulated cooler pocket for keeping drinks fresh. The Waist Pack retails for $45.

The Coca-Cola by HEX Summer Capsule is available at hexbrand.com and many premium retailers domestically and internationally.
For more information on the collection and HEX’s extensive line of products, visit the website, or follow them on Facebook, Twitter and Instagram.